Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Vashi Wants to Redefine the Fine Jewellery Model With Custom Diamonds and Corona Beer

The online jeweller is dispensing with display cases and security guards as it expands into brick-and-mortar shops, betting a more-relaxed experience will draw millennial customers.

from The Business of Fashion https://ift.tt/2JwbYfF

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