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Showing posts with the label Business of Fashion

Why Milani Cosmetics Is Playing Sports

Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes. from Business of Fashion https://ift.tt/3BRaGQf

How Unilever Prestige Ensures Its Brands Stay Relevant

On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market. from Business of Fashion https://ift.tt/5Nu0veX

Golden Goose Postpones Planned IPO

Permira-backed luxury sneaker maker Golden Goose Group SpA has decided to postpone its planned initial public offering, people familiar with the matter said. from Business of Fashion https://ift.tt/6gmiMWd

Fara Homidi Elevates the Artistry-Led Makeup Brand

Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials. from Business of Fashion https://ift.tt/RD5pLtx

Are Signature Sneakers Still Relevant?

After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning. from Business of Fashion https://ift.tt/TpCWg3F

How Marketplace Models Are Driving Growth in Beauty

At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers. from Business of Fashion https://ift.tt/bN1zBxo

This Week: Golden Goose Tests Investors’ Trend Forecasting Chops

The footwear brand is hoping for a $2 billion market capitalisation with its initial public offering, which means selling the market on distressed sneakers being more than a fad. from Business of Fashion https://ift.tt/og8wAhL

The Fashion System Is Creaking. Will It Collapse?

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode. from Business of Fashion https://ift.tt/xoRm2iV

At Pitti, Fashion Leaned on the Past

Reverence for times past dominated the Florentine trade show that ended on Thursday, reports Angelo Flaccavento. from Business of Fashion https://ift.tt/bjUIJyq

Unilever Prestige CEO Vasiliki Petrou to Step Down

The executive is leaving the beauty conglomerate to launch her own investment fund. from Business of Fashion https://ift.tt/ku0XbpF

Shein Hikes Prices Ahead of IPO

Shein’s average price hikes exceeded those of its rivals H&M and Zara, according to data from London-based research firm EDITED, which compared prices on June 1 with a year earlier. from Business of Fashion https://ift.tt/x9JgCao

Op-Ed | The Myth of Ethical Luxury

Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio. from Business of Fashion https://ift.tt/iAINL4T

Fara Homidi Elevates the Artistry-Led Makeup Brand

Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials. from Business of Fashion https://ift.tt/znDBKmZ

Temu Lures More Repeat Customers than EBay, Pressures Amazon

The top source of consumer dissatisfaction is Amazon’s pricing, suggesting that deals — not speedy delivery — have become a priority for inflation-battered consumers. from Business of Fashion https://ift.tt/AS3jRWU

The Brands and Retailers Successfully Engaging Gen-Z on Social Media

In Launchmetrics’ latest report ‘Reinventing Influence: The Gen Z Impact on Fashion Marketing’, a leading software, data and insights provider in fashion, lifestyle and beauty assesses brands in the luxury, premium and mass-market segments generating the greatest growth in media impact value. Discover key insights from the downloadable report here, alongside BoF analysis. from Business of Fashion https://ift.tt/qJ8kHbr

Why Women With Cancer Are Suing Big Beauty Brands

Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products. from Business of Fashion https://ift.tt/WU219YE

Masterclass | Building an Effective Loyalty Programme

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” from Business of Fashion https://ift.tt/mtAlGgN

What Is Buzz Worth?

Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy. from Business of Fashion https://ift.tt/OnUQTd0

Craig Green and Charles Jeffrey: Let’s Call Them Saviours

There was nothing normal about London Fashion Weekend… except for the supreme talent on show. from Business of Fashion https://ift.tt/3TNYtQm

This Week: Waiting for the Shein IPO

The fast fashion giant is reportedly close to filing to go public in London, but faces doubts about its business and the political environment. from Business of Fashion https://ift.tt/Vv8qANa