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Showing posts from May, 2026

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality. from The Business of Fashion https://ift.tt/bnVv3Xd

Zegna Heads to LA as Luxury Seeks Out Growth

Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in the market, a relative bright spot amid a prolonged sector-wide slowdown. Plus, an update on Macy’s turnaround efforts and Zara’s momentum. from The Business of Fashion https://ift.tt/GZy8KMY

RaiseFashion Designers on Balancing Scale with Creative Integrity

BoF speaks with six designers from RaiseFashion’s 2026 Masterclass — Daveed Baptiste, Greg Jackson, Haoran Li, Hiywet Mimi Girma, Mark Grattan and Olivia Cheng — on the pressure to scale prematurely. Plus, how access to the right mentorship, networks and expertise helps build businesses that last. from The Business of Fashion https://ift.tt/3CXUrFA

Burberry Delays Net Zero Emissions Target by 10 Years to 2050

The British group positioned itself as an industry leader five years ago when it announced a goal of net zero by 2040 — ahead of other luxury brands and the Paris Agreement on climate change. from The Business of Fashion https://ift.tt/Bu2Nvid

Lululemon’s Proxy Fight Is Over. The Real Test Starts Now.

With its boardroom battle in the rearview, the activewear giant can finally focus on defending its relevance and figuring out its next growth engine as rivals chip away its category dominance. from The Business of Fashion https://ift.tt/nBK8Lyi

Lasers, Facial Firming Driving South Korean Medical Tourism

Travellers to South Korea are opting for non-invasive treatments like LED, ultrasound and injectables as the growth of foreign patients outpaces tourists. from The Business of Fashion https://ift.tt/NRta5HU

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth. from The Business of Fashion https://ift.tt/6RfJS2g

Gap Shares Plummet After Retailer Lowers Sales Outlook

The company’s turnaround has been uneven, with Gap’s namesake brand having made the most progress while its athleisure chain Athleta continues to struggle. from The Business of Fashion https://ift.tt/vP4RDkt

Lanvin Gets New CEO Amid Push to ‘Rebuild Desirability’

The former Eric Bompard CEO takes over from Andy Lew as the French luxury house looks to rebuild desirability and accelerate growth under artistic director Peter Copping. from The Business of Fashion https://ift.tt/BpcA9rU

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

On May 19, senior leaders from Victoria Beckham Beauty, Proenza Schouler, David Yurman,, Amazon Fashion, Steve Madden and Calvin Klein, among others, gathered at Nine Orchard for an intimate cocktail conversation hosted by The Business of Fashion, to explore how brands are moving from AI experimentation to deployment — and what is at stake when they do. from The Business of Fashion https://ift.tt/nvbDe9L

Exclusive: Salomon Names Jisoo Global Ambassador

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand. from The Business of Fashion https://ift.tt/6MND1Sa

How Luxury Can Stay on Top as Every Brand Moves Upmarket

As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating. from The Business of Fashion https://ift.tt/pSueaiq

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently. from The Business of Fashion https://ift.tt/bjdi6H7

Everlane Founder Michael Preysman Teases New Fashion Brand

The announcement comes less than a week after Everlane confirmed its acquisition by ultra-fast-fashion giant Shein. from The Business of Fashion https://ift.tt/mSrFU6f

Tod’s CEO Leaves Italian Label Less Than Two Years in Role

John Galantic departed the company at the end of April, citing personal reasons. A successor has not been named. from The Business of Fashion https://ift.tt/C47fd0a

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping. from The Business of Fashion https://ift.tt/x5YryGB

Can Lab-Grown Diamonds Move Beyond the ‘Real or Fake’ Debate?

A UK ruling banning ads that failed to sufficiently label lab-grown diamonds as synthetic has sparked fresh controversy over how man-made stones are marketed. from The Business of Fashion https://ift.tt/NBbmyaM

Gucci Isn’t Kering’s Only Issue

The fashion house’s recent Times Square takeover thrust Gucci back under the microscope, but Kering’s annual shareholders’ meeting on Thursday gives investors a chance to press CEO Luca de Meo on his plans to reenergise the French group’s wider portfolio. from The Business of Fashion https://ift.tt/ps0bhqD

How Luxury Lost 50 Million Customers

Price hikes, diminished quality, growing inequality and the meaning of luxury itself were under the microscope at the FT’s Business of Luxury Summit this week as the sector struggles to recover from a downturn, writes Imran Amed. from The Business of Fashion https://ift.tt/cdvbUsC

In Defence of the Millennial Dream

Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very much alive. from The Business of Fashion https://ift.tt/IdsjPG2

How Weird Shoes Became a Business Strategy

Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups. from The Business of Fashion https://ift.tt/uapfs6N

Master Perfumer Olivier Creed Has Died

The sixth-generation leader of the company and creator of the blockbuster Aventus perfume has died, the company confirmed on Wednesday. from The Business of Fashion https://ift.tt/zlXbG2P

Estée Lauder Companies and Puig End M&A Talks

Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract. from The Business of Fashion https://ift.tt/RZIbhdD

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing. from The Business of Fashion https://ift.tt/Cbu2fUI

Knowledge Report | Building Cultural Relevance on TikTok

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities. from The Business of Fashion https://ift.tt/N7Mx9Zv

James Murdoch Buys New York Magazine

In a deal announced Wednesday, Murdoch’s media and technology holding, Lupa Systems, acquired the publication, as well as the Vox website and podcast network. from The Business of Fashion https://ift.tt/S9lkpLO

E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth

The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode. from The Business of Fashion https://ift.tt/VgMKAPR

Why Can’t Sneaker Brands Let Go of Nostalgia?

Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia. from The Business of Fashion https://ift.tt/kL4eYGA

Vogue Philippines Names Trickie Lopa Editor in Chief

Owned by Mega Global Group Inc, the licensed edition of Vogue promotes its deputy editor for art and culture to lead the publication. from The Business of Fashion https://ift.tt/cxTq17n

How ESW Is Shaping the Future of Cross-Border Commerce in Fashion

As brands face mounting complexity in international e-commerce, a system that supports global business operations is an increasingly valuable advantage. BoF sits down with Eric Eichmann, chief executive of global e-commerce platform ESW, to discuss what brands need to scale efficiently. from The Business of Fashion https://ift.tt/4sNkdmU

Report: Charlotte Tilbury Complicates Estée Lauder-Puig Merger Talks

According to Spanish newspaper Expansión, the founder of the British cosmetics brand’s desire to renegotiate her earn-out and compensation structure has stalled merger discussions. from The Business of Fashion https://ift.tt/qt9pchf

Forging an Edge in Fashion and Sports E-Commerce

Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion. from The Business of Fashion https://ift.tt/7Ejb2S6

Lululemon Criticises Chip Wilson, Sets Proxy Vote

The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June. from The Business of Fashion https://ift.tt/piZPgrv

Gucci in Talks With F1 Team Alpine Over Sponsorship Deal

Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile. from The Business of Fashion https://ift.tt/aKW4QUS

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table. from The Business of Fashion https://ift.tt/2gyd9cr

Reports: Shein Acquires Everlane

The Chinese e-commerce giant is buying the US apparel retailer from majority owner L Catterton at a steep discount to the valuations it commanded at the height of the e-commerce boom, Puck and The Information reported. from The Business of Fashion https://ift.tt/ouhsjYd

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe. from The Business of Fashion https://ift.tt/ylHPvao

Richemont Exposes Luxury’s Uneven Performance

Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure. from The Business of Fashion https://ift.tt/v2HVGPh

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy

The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns. from The Business of Fashion https://ift.tt/WM7JPdr

Gucci for the People: A Times Square Takeover

Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento. from The Business of Fashion https://ift.tt/41lioXI

Ferragamo Names Yigit Turhan Chief Brand Officer

The former Valentino CMO is set to take up the new role as Ferragamo pushes ahead with its turnaround efforts. from The Business of Fashion https://ift.tt/k1jlohT

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price. from The Business of Fashion https://ift.tt/HfSCl1F

Why Can’t Sneaker Brands Let Go of Nostalgia?

Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia. from The Business of Fashion https://ift.tt/RTf7VLS

The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. It’s newest, in New York, may be one of its most audacious yet. from The Business of Fashion https://ift.tt/0OwM2no

The Tricky Business of Dupe-Fluencing

Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today. from The Business of Fashion https://ift.tt/37mKz1R

LVMH Sells Marc Jacobs to WHP Global

Jacobs will remain in his role as creative director. from The Business of Fashion https://ift.tt/qDZzS7Y

Burberry Sales Improve As Turnaround Bears Fruit

Accelerating sales at the British fashion brand showed Burberry CEO Joshua Schulman’s focus on signature scarves and trench coats is paying off. from The Business of Fashion https://ift.tt/yCFq6f5

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations

BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand. from The Business of Fashion https://ift.tt/nS7zbeQ

How Brands Pick the Right Multibrand Retailers to Sell To

While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference. from The Business of Fashion https://ift.tt/zPHTI3w

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy. from The Business of Fashion https://ift.tt/UdiGQtj

Under Armour Sees Another Weak Year as North America Struggles, Shares Slump

Founder Kevin Plank, ⁠who returned as CEO in 2024, outlined a plan that involved reducing ⁠about a fourth of the company's product lines and shifting to higher-priced items in sports categories. from The Business of Fashion https://ift.tt/bzPqAlj

Trump Seeks Pause on Tariff Ruling During Appeal

The Trump administration asked a US court on Monday to suspend its ruling against the president’s proposed 10% global tariff as it pursues an appeal. from The Business of Fashion https://ift.tt/yNj9c4P

The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering

Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more. from The Business of Fashion https://ift.tt/aE2MQw0

Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains

Shein has accused Temu of copyright infringement. from The Business of Fashion https://ift.tt/6u2C3nM

How to ‘Un-Cancel’ a Beauty Product

Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors. from The Business of Fashion https://ift.tt/wlFtgdV

Case Study | The New Hype Playbook: From Drops to Stories

Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum. from The Business of Fashion https://ift.tt/yfJY1ep

Report: Armani Could Split 15% Stake Among L’Oreal, LVMH, EssilorLuxottica

Italian daily la Repubblica reported, ‌without citing sources, that Armani ​CEO Giuseppe Marsocci is preparing a business plan ⁠as he moves to appoint two advisers to oversee ‌the sale. from The Business of Fashion https://ift.tt/0DHpuvZ

Gucci, Dior, Burberry: A Tale of Three Turnarounds

Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction. from The Business of Fashion https://ift.tt/80Lu9qf

Examining Lauren Sánchez Bezos’s Emerging Influence on Fashion

Robert Williams weighs in on the controversy kicked up by the wife of billionaire Jeff Bezos and what it reveals about media and power. from The Business of Fashion https://ift.tt/kS3iFWz

Opinion: Sephora Needs a New Partner in China

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu. from The Business of Fashion https://ift.tt/Nw1i3Fr

Did Lauren Sánchez Bezos Win the Met Gala?

The polarising wife of billionaire Jeff Bezos offered a lesson in how media and power really work today, writes Robert Williams. Plus: unexpected wins for Robert Wun, garment workers and more. from The Business of Fashion https://ift.tt/wJ84Ba6

Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion

Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co, among others, attended an intimate aperitivo evening in London to explore the integration of artificial intelligence across the fashion and beauty industries. from The Business of Fashion https://ift.tt/lLQgCva

Tariff Refunds Have Started Being Paid by Trump Administration

Refunds for the $166 billion in global tariffs that the US Supreme Court declared unlawful earlier this year have started hitting importers’ bank accounts. from The Business of Fashion https://ift.tt/fTyS8Qw

Sustainable Fashion’s New Marketing Angle Is All About Wellness

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers. from The Business of Fashion https://ift.tt/YClPtIk

The Debrief | Why People Hate AI

The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way. from The Business of Fashion https://ift.tt/2HsYjib

Inside Accademia del Lusso’s Master’s In Fashion Brand Management

The Milanese fashion and design school is preparing students to enter the industry with the strategic management skills required to tackle the demands of the evolving job market. from The Business of Fashion https://ift.tt/z5Od364

Next Lifts Outlook as Strong Sales Offset Higher Iran Costs

Estimated costs related to the conflict in the Middle East tripled, with the UK retailer planning to mitigate them through measures including raising prices. from The Business of Fashion https://ift.tt/dYTUko8

A.P.C. Names New Artistic Director Amid Flux

Ludivine Poiblanc is taking the creative reins at the brand founded by Jean Touitou six months after majority shareholder L Catterton installed Stephanie Phair as president. from The Business of Fashion https://ift.tt/ohknptq

Coty Reinstates Annual Profit Target, Warns of Middle East Challenges

The beauty company’s net loss grew as it continued a strategic review of its portfolio. from The Business of Fashion https://ift.tt/dt3wfzm

The Loudest Met Gala Yet

The event declared “fashion is art” with an exhibition in a new, dedicated gallery space, a record-setting $42 million in funds raised and the return of Beyoncé. But much of the attention won because of backlash against donors Amazon founder Jeff Bezos and wife Lauren Sanchez Bezos. from The Business of Fashion https://ift.tt/o7pvPRK

Ahead of the Met Gala, a ‘Ball Without Billionaires’

A fashion show co-organised by labour unions served as a protest against this year’s Met Gala. The theme? ‘Labour is art.’ from The Business of Fashion https://ift.tt/OW7V6Kw

Gap Co-Founder Doris Fisher Dies at 94

Under Fisher’s guidance, The Gap grew from a single San Francisco storefront into a global $16 billion business. from The Business of Fashion https://ift.tt/hOsTJc5

MCo Beauty Parent Company Appoints Global CEO

Australian beauty company DBG Health, parent of popular dupe brand MCo Beauty, has appointed former Stila chief executive Michelle Kluz as its global CEO. from The Business of Fashion https://ift.tt/KgnaRbq

What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever. from The Business of Fashion https://ift.tt/18R7UYx

OPEC+ Set to Agree Third Oil Output Quota Hike Since Hormuz Closure

OPEC+ is set to agree on Sunday to a modest oil output hike, but the increase will remain largely on paper as long as the US-Iran war continues to disrupt Gulf oil supplies, sources told Reuters. from The Business of Fashion https://ift.tt/Y4K2kSg

At the Met Gala, It’s All Eyes on the Bezoses

Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy. from The Business of Fashion https://ift.tt/pxsAutw

Adwoa Beauty to Enter Liquidation

A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7. from The Business of Fashion https://ift.tt/tps2LJE

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far? from The Business of Fashion https://ift.tt/2rcZwJj

Premium Body Care Brand Uni Appoints New CMO

Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand. from The Business of Fashion https://ift.tt/WueTX40