Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Sustainable Fashion’s New Marketing Angle Is All About Wellness

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

from The Business of Fashion https://ift.tt/YClPtIk

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