Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Meet the Supreme of the Fragrance World

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House of Creed’s fragrances attract a level of fanaticism usually reserved for sneakers and “It” bags. As the brand prepares to introduce a follow-up to its bestselling eau de parfum, Aventus, BoF takes a look at how a cult following is built.

from The Business of Fashion http://bit.ly/2JRVItj

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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