Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Casting Chinese Models Is Complicated Business

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.

from The Business of Fashion https://ift.tt/32kC5Rq

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