Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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设计师小品牌预算有限，如何出奇制胜抢夺市场注意力

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品牌花钱买下广告位，寄给时尚博主当季新品，已经是营销的常规手段。至于转化效果，有时候品牌也不得安慰自己是聊胜于无。小品牌无疑推广难度更大，不妨可以试试下面几个“非主流”营销策略。

from The Business of Fashion https://ift.tt/38BaHBL

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