Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

How to Unify a Global Brand

Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.

from The Business of Fashion https://ift.tt/2RauH7o

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