Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

#BoFLIVE: The New Rules of Going DTC

Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.

from The Business of Fashion https://ift.tt/2XyXIff

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