Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.

from The Business of Fashion https://ift.tt/2zYSQYR

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