Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

-
As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
Post a Comment

The Unexpected Skin-Care Brand That’s Everywhere on TikTok

-
L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value and less on product aesthetics and prestige positioning, the brand’s strategy is leading the way for mass beauty brands to find a new audience.

from The Business of Fashion https://ift.tt/3cY0UrV

Comments

Post a Comment

Popular posts from this blog

Can H&M Revive Top-Line Growth?

-
The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
Read more