Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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A New Playbook for DTC Brands

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After a decade of rapid growth, the first generation direct-to-consumer playbook is looking stale. Early investor David Bell and Mythology founder Anthony Sperduti spoke at BoF VOICES about the need to mix up the rules of engagement for digital marketing.

from The Business of Fashion https://ift.tt/3jEuHcl

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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