Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Why the Era of the Model-Activist Is Here To Stay

As young consumers demand brands reflect their values, companies are increasingly turning to ambassadors with platforms on issues from social justice to environmentalism. But striking an effective partnership can be tricky for both parties.

from The Business of Fashion https://ift.tt/2O3Xax1

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