Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Buying Diamonds in Lockdown? Shoppers Turn To Whatsapp

The pandemic has prompted luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers.

from The Business of Fashion https://ift.tt/3abpZ2l

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