Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.

from The Business of Fashion https://ift.tt/2Rpu3Gh

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