Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Why Brands Cast Older Celebrities to Court Younger Consumers

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J.Crew is the latest brand to tap middle-aged stars including Julianne Moore and Diane Keaton for its campaign even as it strives to win over Gen-Z. Will the strategy work?

from Business of Fashion https://ift.tt/ISXGZN1

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