Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).

from Business of Fashion https://ift.tt/qyP0ipK

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