Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

from Business of Fashion https://ift.tt/4Teok5Z

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