Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Case Study | Fashion’s New Rules For Sports Marketing

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Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands and retailers. Winning sports-marketing strategies today hinge on building long-term partnerships with athletes and organisations that speak to a brand’s target customers, translating different sports into compelling, credible activations and maximising the potential of athlete ambassadors to reach untapped markets.

from Business of Fashion https://ift.tt/kQzLAfP

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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