Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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How to Optimise Brand Performance Strategies to Reach Gen-Z Consumers

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Alison Bringé, chief marketing officer of software, data and insights company Launchmetrics, and Shaina Zafar, an executive at the Next Gen Practice at UTA Marketing, discuss best practices to reach Gen-Z consumers and how to connect with this critical cohort.

from The Business of Fashion https://ift.tt/ODTQmU3

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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