Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

-
As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
Post a Comment

Rethinking Success Metrics for Brand Ambassadors

-
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.

from The Business of Fashion https://ift.tt/dvfbEjc

Comments

Post a Comment

Popular posts from this blog

Can H&M Revive Top-Line Growth?

-
The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
Read more