Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

How Diriyah Company Is Building a New Luxury Ecosystem in Saudi Arabia

The $63.2 billion Diriyah Project, built around the UNESCO World Heritage Site of At-Turaif, is set to become Saudi Arabia’s premier lifestyle destination. Designed to meet the aspirations of the evolving Saudi consumer and the needs of a growing tourism market, BoF sits down with Diriyah Company’s chief business development officer, Alfie Gibbs, to learn more.

from The Business of Fashion https://ift.tt/Hc75GW3

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