Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

-
As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
Post a Comment

How to Market a Hero Product

-
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.

from The Business of Fashion https://ift.tt/jPylDiQ

Comments

Post a Comment

Popular posts from this blog

Can H&M Revive Top-Line Growth?

-
The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
Read more