Posts

The BoF Professional Summit: What’s a Store For?

The role of physical retail has drastically changed in the past few years. BoF’s Imran Amed and retail futurist Doug Stephens are joined by a panel of experts to talk about the evolving purpose of stores. from The Business of Fashion https://ift.tt/3w3oADa

Why Fashion Needs Chief Brand Officers

More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image. from The Business of Fashion https://ift.tt/3jteU23

Richemont’s New Brand Is a Long-Term Play

The conglomerate has acquired Delvaux, a 200-year-old handbag brand that has seen rising sales in recent years. But the deal doesn’t help Richemont close the soft luxury gap with rivals Kering and LVMH. from The Business of Fashion https://ift.tt/3h8yQ96

Ludovic de Saint Sernin: ‘My Queer Community Saved My Business’

How the small but growing fashion label Ludovic de Saint Sernin, powered by its designer’s own sexual awakening and once-taboo gay imagery, survived the pandemic with a little help from its Instagram community. from The Business of Fashion https://ift.tt/3AkzLLg

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments. from The Business of Fashion https://ift.tt/2UMuNq2

Olivier Rousteing on a Decade at Balmain

The Balmain creative director speaks to Tim Blanks about making a documentary on the search for his birth parents and the power of his “Balmain Army” of influencers. from The Business of Fashion https://ift.tt/3h6ik9q

At Horizn Studios, Integrating Everyday Innovation

BoF hears how the European direct-to-consumer travel brand encourages a culture of curiosity, creativity and collaboration to achieve its goals and ‘push the industry continuously forward.’ from The Business of Fashion https://ift.tt/3h9t6f8