Fashion World News

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands. from Business of Fashion https://ift.tt/LX4eEwz

The fragrance’s success runs deeper than the current interest in Johnny Depp. LVMH’s hefty investments in advertising, retail, and a full range of Sauvage-scented products have helped dethrone even the top women's scents. from Business of Fashion https://ift.tt/NpVfO9T

This week, back-to-school shopping peaks in the US, and retailers are betting parents will spend big despite the slowing economy. They’ve been wrong before though. Plus, BoF tells you what else to watch for in the coming week. from Business of Fashion https://ift.tt/AR6vync

The supply of trophy watches such as the Rolex Daytona or Patek Nautilus 5711A “is now much larger,” online-watch trading platform Chrono24 said in an emailed statement. from Business of Fashion https://ift.tt/xFAM0op

The maker of Oakley and Ray-Ban sunglasses said its adjusted operating margin rose by 100 basis points to 18.4 percent in the six months to June 30. from Business of Fashion https://ift.tt/zIfHyMg

The Competition and Markets Authority said it opened an investigation into the three fashion brands “to scrutinise their ‘green’ claims,” saying it’s concerned that clothes, footwear and accessories are being marketed as eco-friendly with language that seems too vague and misleading. from Business of Fashion https://ift.tt/6304c5a

The French company’s shares soared as much as 8.5 percent after it said its recurring operating margin reached a historical high of 42 percent, up from 41 percent a year earlier. from Business of Fashion https://ift.tt/6xq0Ecy