Fashion World News

Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution. from The Business of Fashion https://ift.tt/jCOyIDN

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever. from The Business of Fashion https://ift.tt/nWy0QjC

In a year defined by election-year upheaval, muted advocacy, the rapid dissolution of diversity programmes, and ongoing AI disruption, settling on hybrid work arrangements was one of the few areas where fashion firms found stability. from The Business of Fashion https://ift.tt/djSNTlP

At VOICES 2024, BoF sustainability correspondent Sarah Kent sits down with a panel of experts to discuss how fashion can operate under increasingly unsustainable climate conditions. from The Business of Fashion https://ift.tt/h2Ugad9

A high-stakes succession saga at Estée Lauder Companies may have dominated headlines, but in 2024, many top beauty companies were in the midst of change and transformation. from The Business of Fashion https://ift.tt/1VpuGs3

This year offered up a jarring reality check for players seeking to improve the industry’s environmental and social impact, with brands deprioritising sustainability efforts even as the risks of inaction have become more apparent. from The Business of Fashion https://ift.tt/M5Y3dnj

2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired. from The Business of Fashion https://ift.tt/p9uUKw4