Posts

Will Extreme Heat Change Fashion’s Climate Calculus?

The hottest chatter in Paris and Milan this week has been, well, the heat itself. from The Business of Fashion https://ift.tt/OuIQCHw

Reformation Files for IPO, Touting 20 Straight Quarters of Double-Digit Growth

The direct-to-consumer pioneer is heading to Wall Street after surpassing $500 million in annual sales, betting investors will embrace a profitable premium fashion brand. from The Business of Fashion https://ift.tt/YI9Fc8g

The Business of Beauty Global Forum: Inside the Industry

Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026. from The Business of Fashion https://ift.tt/EufV9UA

Mid-World Cup, On Eyes Entry Into the Football Market

The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas. from The Business of Fashion https://ift.tt/EFTQdHG

How Creative Promotions Are Reshaping Customer Engagement

Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy. from The Business of Fashion https://ift.tt/JbxOD6d

In Paris, a Search for Lightness

Featherlight suits at Jonathan Anderson’s Dior and parachute tops at Anthony Vaccarello’s Saint Laurent provided a welcome weightlessness as the Paris menswear shows kicked off amid scorching heat. Angelo Flaccavento also reports on Ami, Auralee, Lemaire and Louis Vuitton. from The Business of Fashion https://ift.tt/RbGLiK4

Nike Hires Pfizer’s Denton to Take Over for Departing CFO

David Denton will take over on Aug. 17, succeeding Matthew Friend. from The Business of Fashion https://ift.tt/RQY15D0