Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Cambridge Analytica Weaponised Fashion Brands to Elect Trump, Says Christopher Wylie

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The controversial political marketing firm used Facebook ‘likes’ for fashion labels such as Wrangler and LL Bean to target people with pro-Trump messaging during the 2016 US presidential election campaign, the whistle-blower revealed at BoF’s VOICES.

from The Business of Fashion https://ift.tt/2FNrjfc

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