Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Payless fools ‘influencers’ to pay big price for affordably priced shoes at fake high-end store

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Payless fools ‘influencers’ to pay big price for affordably priced shoes at fake high-end store



Payless, the affordably-priced shoe company, revealed an advertising campaign Wednesday that attempted to show the quality of its shoes by fooling fashion-savvy influences at a fake posh store in Los Angeles.

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