Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Internet Slang Can Help Brands Boost the Bottom Line

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To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.

from The Business of Fashion https://ift.tt/2BXUk39

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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