Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

What Does It Mean to Be a Mission-Driven Brand Now?

Companies that claim to share their customers’ values have seen their corporate activism put to the test by the pandemic and the protests. Consumers increasingly want to know that brands’ internal culture matches the opinions they share on Instagram. 

from The Business of Fashion https://ift.tt/2AfOfSj

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