Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

When Outraged Commenters Are Your Employees

Brands that used social media to cultivate communities of consumers have found the platforms that boosted their success can also quickly expose them.

from The Business of Fashion https://ift.tt/2Yj0c1F

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