Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?

With apparel spending down sharply, retailers are willing to try almost anything to lure anxious shoppers back. Tackling their fear of germs head-on is one way to woo them.

from The Business of Fashion https://ift.tt/30EGjEy

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