Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Why Fashion’s SMS Strategies Are Evolving

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Once promotional broadcasts, SMS strategies now offer a direct, intimate channel to engage consumers. To discover how brands are pioneering a new method of communication through text message, driving engagement and sales, BoF speaks to Attentive's CEO and Co-Founder Brian Long.

from The Business of Fashion https://ift.tt/2QrwKTk

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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