Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Inside Pandora’s Plan to Sell Lab-Created Diamonds to the Masses

Rather than targeting the biggest portion of the bridal market, engagement and bridal,  the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.

from The Business of Fashion https://ift.tt/2STFIhm

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