Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Brands Need to Rethink Their Approach to Chinese Festivals

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Qixi and other festivals are still valuable marketing opportunities but consumers are feeling overwhelmed by the crowded shopping calendar and underwhelmed by brands’ efforts.

from The Business of Fashion https://ift.tt/2W4haUj

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