Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Uniqlo’s Quest to Conquer The US, One Cashmere Sweater at a Time

Although Uniqlo is a fixture in shopping streets of New York and other coastal cities, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to ensure the brand can reach the same level of awareness in Iowa and Texas as it enjoys in Japan, Asia and parts of Europe.

from Business of Fashion https://ift.tt/rfbEgJa

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