Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

What’s the Value of Viral Fashion?

More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts.

from Business of Fashion https://ift.tt/Bkp1x0m

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