Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Why Its So Hard for Luxury Brands to Align Fashion and Beauty Strategy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.

from Business of Fashion https://ift.tt/wiX7NRf

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