Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

Fashion Executives on Finding Brand Success on TikTok

This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.

from The Business of Fashion https://ift.tt/tjb0V95

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