Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

How Brands Use the Front Row to Mint the Next ‘It’ Item

More brands are dressing their VIP runway attendees in coordinating looks to propel focus on one particular item, in hopes of driving buzz — and sales.

from The Business of Fashion https://ift.tt/pRbHwto

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