Posts

How to Advertise in the Digital Age

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As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever. from The Business of Fashion https://ift.tt/2qdNdB2
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Inside an International Fashion Prize: London Fashion Week

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As BoF China Prize winner Caroline Hu arrives in London for her on-schedule SS20 presentation, our behind-the-scenes documentary captures the exciting run-up to her show at the Serpentine Gallery. from The Business of Fashion https://ift.tt/338HLh6
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Power Moves | Riccardo Bellini Moves to Chloé, Burberry Adds to Board of Directors

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This week, Chloé taps Maison Margiela’s CEO, while Burberry appoints an Asia-based drinks executive to its board of directors.  from The Business of Fashion https://ift.tt/2q7uO8U
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Hong Kong Enters its First Recession in 10 Years Amid Protests

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A government statement reported the city's first year-on-year decline, with the retail and tourism sector being hit the hardest.   from The Business of Fashion https://ift.tt/2PFNMOJ
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Estée Lauder Cuts Profit Forecast

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The beauty company blames a drop in shares on ongoing protests in Hong Kong, Brexit and slowing growth in China. from The Business of Fashion https://ift.tt/34jnvd6
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Internet Slang Can Help Brands Boost the Bottom Line

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To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers. from The Business of Fashion https://ift.tt/2BXUk39
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Gucci and Prada Take Up Plight of Workers in Barneys Bankruptcy

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Barneys' creditors are supporting a bid that would keep more of the bankrupt retailer’s existing stores open. from The Business of Fashion https://ift.tt/2qZTY9U
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