How Fragrantica Became the Internet’s Perfume Bible
One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy. from The Business of Fashion https://ift.tt/Wzo5ZHJ
Allbirds Is Taking its Viral Fabric Tennis Shoes to China
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The sneaker startup plans to announce this week that it will open a brick-and-mortar store in Shanghai in the coming months. By the end of the year, it plans to have stores in Beijing and Chengdu.
from The Business of Fashion https://ift.tt/2IFgop6
from The Business of Fashion https://ift.tt/2IFgop6
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As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking. from The Business of Fashion https://ift.tt/7zPXcg5
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