How Fragrantica Became the Internet’s Perfume Bible
One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy. from The Business of Fashion https://ift.tt/Wzo5ZHJ
How Vans Keeps Its Cool
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The skate shoe brand is 15 years into a sales boom and competes head to head with Nike and Adidas. Now parent company, VF Corp., is betting the same formula can help it transform from a collection of musty department-store labels into a retail empire.
from The Business of Fashion https://ift.tt/2Xhuh02
from The Business of Fashion https://ift.tt/2Xhuh02
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As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking. from The Business of Fashion https://ift.tt/7zPXcg5
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