Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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为什么DTC品牌又开始抢着进驻Ssense、连卡佛等零售商了？

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以直营为主的DTC品牌都意识到，第三方零售商在建立品牌过程中，可以提供强有效的营销渠道，但要想了解与哪些百货商店合作、如何积极推进，往往具有非常大的挑战性。BoF为你深度解读其中的策略。

from The Business of Fashion https://ift.tt/2KYmIGm

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