Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

How to Create Loyalty With Customers Through Gamification

A panel of experts discuss how brands are revamping their loyalty programs to reward shoppers for things like reading marketing emails and making TikTok clips, in hopes of driving sales.

from The Business of Fashion https://ift.tt/3zVkYFk

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