Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d

The Technology Turning New Shoppers Into Loyal Customers

Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.

from The Business of Fashion https://ift.tt/3o013CA

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