Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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China Circulates New Rules for Celebrities Promoting Brands, Products

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At a time when more international brands than ever are tapping into the power of Chinese celebrities to reach young consumers in the world’s largest fashion and luxury market, those celebrities are coming under intense scrutiny from authorities concerned about their influence.

from Business of Fashion https://ift.tt/3nJcKNI

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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