Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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To Hold Gen-Z’s Attention, Brands Need to Show Some Personality

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Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.

from Business of Fashion https://ift.tt/3nKzLjn

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Can H&M Revive Top-Line Growth?

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The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results. from The Business of Fashion https://ift.tt/A9FaQ7z
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