Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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How to Seize Fashion’s Gaming Opportunity — Download the Case Study

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Vans, Balenciaga and Benefit Cosmetics are among the fashion and beauty brands to have recently leaned into the multi-billion-dollar gaming industry. With strategies aimed at fostering community, generating buzz and authentically engaging with gamers, they have been able to connect with a largely untapped and still-growing global audience.

from Business of Fashion https://ift.tt/3d7ac5C

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